Noodles & Company Joins Forces With BetterHelp To Promote Mental Health and Provide Up to $1 Million in Free Online Therapy

January 4th, 2023

To kick off the new year, Noodles & Company has partnered with BetterHelp, an online platform that provides counseling and therapy services, to spread awareness and support to its surrounding communities on the importance of mental health. Through this partnership, Noodles and BetterHelp have committed to giving Noodles’ guests up to $1M in free online therapy so that guests, team members, and anyone in need can access free therapy.

“With a culture focused on Uncommon Goodness, we believe that mental wellness starts from the inside out, which is why we’re so excited to offer these services at a time when so many people are evaluating their goals for the year,” said Stacey Pool, chief marketing officer at Noodles & Company. “I believe that the best thing anyone can do for themselves is to invest in their mental health, and therapy can be an impactful part of that journey.”

Both Noodles and BetterHelp share the same core values and care for our community, which have made this first-ever restaurant partnership possible.

“We’re excited to partner with a brand like Noodles & Company that is as passionate as we are about reducing the stigma around mental health and spreading awareness of equitable and accessible therapy resources,” says Alon Matas, president and founder of BetterHelp. “As we begin the New Year, we want to remind people to take care of themselves, and we’re providing them with the resources to get started.”

Noodles & Company is dedicated to nourishing and inspiring every team member, guest, and community it serves by cultivating an environment where everybody can be their most authentic selves. This partnership with BetterHelp delivers on that promise and is a way for Noodles to celebrate and honor the importance of Mental Wellness Month by providing access to quality therapy to its guests and team members. BetterHelp provides professional online therapy via phone, chat, and video call and matches members with therapists based on their unique needs and preferences. 

This guest-centric offering is an extension of the longstanding significant mental health benefits that Noodles & Company provides its team members year-round, including personal wellness, counseling, and various forms of financial support.


Noodles & Company and BetterHelp partner for Mental Wellness Month 2023


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